Rural Backlash

Rural Americans are different than those from the big coastal cities. Tractor Supply Company just discovered that. Tractor Supply is a Tennessee-based retailer known for selling animal feed, farm tools, workwear, and even live chicks and ducks. It is one of the last companies in the nation that you would expect to go woke, but it did. On October 20, 2021, CEO Hal Lawton wrote an Op-Ed in The Tennessean newspaper titled, “Why businesses should follow Tractor Supply’s push for diversity, inclusion, and climate change prevention.” Lawton led Tractor Supply with the philosophy that Diversity Equity and Inclusion (DEI) was a necessary good and that climate change was an existential threat.