Deere Backlash

Founded in 1837, John Deere is the world's largest farm equipment manufacturer with revenue of over $61 billion. The company manufactures tractors, combines, backhoes, excavators, seed drills, and more and sells them on every continent. Simply put, John Deere makes and sells the equipment that farmers and other working men need. Earlier this month I reported on how Tractor Supply Company had retreated from Diversity Equity and Inclusion (DEI), LGBTQ events, and climate change philosophy after a rural customer backlash. Now it has come to light that John Deere has adopted similar progressive policies.