I wore the U.S. Navy uniform for twenty years. Over the years, I’ve seen many ignorant and thoughtless people disrespect the uniform and those who serve. However, I never expected Black Rifle Coffee Company, a veteran-owned business, to show the juvenile and thoughtless impertinence I witnessed in their latest video.

The online Cambridge dictionary defines virtue-signaling as, “indicating that one has virtue merely by expressing disgust or favour for certain political ideas or cultural happenings.” In other words, someone says what they think is right so others view them as virtuous. Politicians have done this since the dawn of time.